A story of two faces, one design, and a grand gold medal

A distillery with exceptional products, but no brand, went on to win an award for packaging design. And became hard to forget.

CaseStudy
Service: Packaging design
Price: 1500€
Deadline: 3 weeks
Credits: Danijel Milić - Product photography

Client shared a secret with me

At our first meeting, Nebojša shared something he doesn’t usually tell.

The distillery Dva Lica (Two Faces) was founded by two friends. Men of faith, grounded in tradition.

Dva Lica is a premium rakija brand, built on traditional distillation methods, refined through a modern sensibility and an organic approach to production. They grow their own fruit. At times, even that process is interrupted by a nearby flock of sheep crossing through the orchards.

Their work has been recognized across multiple competitions and consistently awarded for its quality. Each bottle reflects a duality: rustic and raw, yet elegant and refined. Much like Serbian rakija itself.

Dva Lica is not for everyone. It’s for those who understand the difference between good and exceptional.

“Stefan managed to translate the character of our spirit, our way of working, and the emotion behind the brand into packaging that doesn’t just look premium. It carries the soul of our rakija.”

Nebojša Rakić
Co-Founder of Dva Lica Distillery

Our Challenge

What should their packaging look like?

It needed to stand apart from competitors, while telling their story clearly, without excess. Something you don’t just see, but hold. And keep looking at. A system that works across different rakija varieties without losing its identity.

My Role

To design a packaging system that brings everything together:
tradition, knowledge, process, orchards, faith, and recognition.

Hand-crafted. Not generated.

The illustration became the central element.

No stock. No shortcuts.
Drawn by hand. Line by line.

• Tradition through style, color, and roots;
• Knowledge through books;
• The distillation process through the still and barrels;
• Orchards in the background;
• Faith through the lamb, a quiet but deliberate symbol.

Together, they form a composition that stays with you.

Diploma from Novosadski Sajam awarded to Milić Stefan for packaging design, dated May 17-22, 2025.
Winner of the Grand Gold Medal for Design in 2025.

Unforgettable by design

The packaging allowed the distillery to present its product as it truly is premium. The quality of the rakija was never in question. But perception shapes decisions.

This made sure the first impression matched what’s inside.

Awards

Recognized at the 92nd International Agricultural Fair in Novi Sad, one of the region’s most respected stages for distillate quality.

The rakija didn’t change. The way people see it did.