Brand Identity Design for Future Old Money brands
Old money isn’t a trend. And it’s not just aesthetics. And it is more than wealth.
It’s about building something with restraint, consistency, and intent. Something that earns trust over time.
Building the brand is your responsibility. Designing how it will be recognized is mine.
“Stefan seamlessly blends tradition with modern design, delivering a striking logo and exceptional professionalism”
WitchKraft Brewery
KUD Stevan Sinđelić
Linda Cafe
LS Vojska
WitchKraft Brewery
KUD Stevan Sinđelić
Linda Cafe
LS Vojska
Award Winning designer
“Stefan managed to translate the character of our spirit, our way of working, and the emotion behind the brand into packaging that doesn’t just look premium. It carries the soul of our rakija.”
I’m Stefan. Let me introduce myself.
Foundations
From a young age, I was drawn to drawing and creating. At the same time, my interest in history began.
Design became a way to bring everything together: history, structure, meaning, and aesthetics.
I graduated in Graphic Design. But to be honest, no one has ever asked me about the diploma.
Beyond design
When I’m not designing, I spend time in the woods and fields, walking my dog or hunting. Or working out at the park.
From time to time, I like to play a game of chess or billiards.
I live in Serbia, in the countryside. A rooster wakes me up early in the morning. Sometimes too early.
Focus
Over 7+ years in design, I’ve worked with more than 60 clients from around the world.
I explored different areas of design, but found my place in Brand Identity.
Who I work with
I’ve never been interested in doing things just to make them look good. I need a reason behind it. A story. A sense that it will last.
That’s why I work with people who think long-term. People building something they stand behind. Something they can pass on.
Letters from Satisfied Clients
